I help companies model high-stakes GTM decisions.

Go-to-market initiatives are expensive to implement and difficult to reverse when they do not succeed. I work with decision makers and subject matter experts to identify key uncertainties, map causal relationships, and stress-test the assumptions that drive outcomes.

I build models that not only produce a forecast but also provide a clear measure of its reliability.

With more than thirty years of go-to-market experience, I understand both the decisions executives face and the analytical rigor those decisions deserve.