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Analytics executives will use
The real reason that executives do not use data in their day to day lives is simple: the systems that deliver it do not work for them. The reason that executives do not use data in their day to day lives is simple: the systems that deliver it do not work.
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A misplaced faith in data
There is mounting evidence that basing a decision process solely on analytics can be as problematic as relying only on judgment. There is mounting evidence that basing a decision process solely on analytics can be as problematic as relying only on judgment.
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A few things executives should know about their analytics initiative
You were sold on a series of false promises that were never going to work. You were sold on a series of false promises that were never going to work.